Consumer behavior towards ariel and surf

Surf Laundry Detergent

Thank God I just couldn't understand how a washing powder could cause me so much discomfort. To make certain everyone, anywhere in the country, can contribute to in this imitative, Unilever invests heavily in developing a range that suits the pockets of all income groups.

Slim centres claim to reduce weight in magic speedy manner. Even in case of perishable goods the shelf life etc are determined by technological developments.

Tahir Malik wants to launch a detergent in the market as value conscious. The cost of 1 kg of Surf Excel costs Rs. Knowledge-technical or otherwise and information.

Consumer Behaviour: Meaning, Factor, Advantages and Disadvantages

But whether a particular packaging is liked by consumers or not is a recent phenomenon. The total customer benefit and cost plays very important role in order to create the brand loyalty especially in such low involvement products.

This resulted into study of consumer behaviour and in future when competition is expected to be fierce for many products and when not only American and European producers will be on the scene but Japan and Korea are emerging big players there will be much greater emphasis on study of consumer behaviour.

Every value deliver to customer involves cost. Malik seemed that in his survey, Pakistani homemakers took their laundry very seriously and also she was more performance oriented than price oriented.

Packaging of Surf Excel and Ariel is very attractive. Ariel protects the color and Surf Excel dose not protects the color. This strategy was followed, by Akai T.

Surf Laundry Detergent

This is particularly true for food items and daily consumption products. Customers buy value, not product or features. Dabur had to stop production of Sharbat, because consumers did not like its taste.

Consumer Behavior Towards Ariel and Surf Excel

We have used all kinds of powder before with no problems. Even some producers to cater different segments produce varieties of products such as soaps, creams, toothpastes etc.• To study the consumer buying behavior.

• To study the impact of advertising of surf excels on consumer buying behavior. • Analysis of customer awareness of product.5/5(3). Presentation On The Survey Of Washing Powder 1. analyze the technological advancement i.e. use of washing machine in determine the consumer behavior towards washing analyze the weakest brand among all brands in India.

We can analyze that most of the consumer buy surf excel as. Essay on Consumer Behavior Towards Ariel and Surf Excel market of India. Surf Excel enjoys % market share compared to % of Ariel.

The per capita consumption of detergents in India is kg per annum. The synthetic detergent. Surf Excel products in the market are Surf Excel Blue, Surf Excel Quick Wash, Surf Excel Automatic and Surf Excel Detergent Bar.

Ariel Ariel, a product of Procter and Gamble (P&G), was introduced in India in the year Surf Excel products in the market are Surf Excel Blue, Surf Excel Quick Wash, Surf Excel Automatic and Surf Excel Detergent Bar.

Ariel Procter and Gamble is a marketing range of consumer goods product. Marketing, Marketing Strategy, Consumer Behaviour Summary/ Abstract Proctor and Gamble (P&G) had launched Ariel in May of the previous year, and a recent survey had shown that the brand had already gained loyalty among 10% of South African consumers.

Consumer behavior towards ariel and surf
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